Our Story
Tote & Carry: Where Bold Design Meets Luxury Travel
Founded in 2016, Tote & Carry is the vision of Tony Rey, also known as “Duffle Bag Tone,” a designer with a global perspective and an eye for fashion innovation. What began as a bold idea in luxury travel accessories has transformed into a brand that’s breaking barriers, redefining the way the world sees luxury luggage.
Stitch, Anthony Dennis - was hired as a designer and consultant to help on deisgns, sampling and concepts.
Born to Inspire: The Man Behind the Brand
Tony Rey’s journey to leading Tote & Carry is as captivating as the products themselves. Born in Taipei, Taiwan, and raised in the United States from the age of seven, Tony grew up infused with a rich multicultural background that shaped his unique vision for the brand. His path to fashion was not typical. Before stepping into the fashion world, Rey explored various creative industries, even embarking on an international rap tour in Asia. His experiences around the world allowed him to weave culture, art, and bold innovation into every product Tote & Carry offers today.
For years, Tony worked behind the scenes, collaborating with designers in apparel, footwear, and accessories. He led the brand’s growth and creative direction, working closely with a talented team, including Stitch (Anthony Dennis), who was hired as a designer and consultant to assist with designs, sampling, and concepts.
As Tote & Carry grew, a new wave of talented designers like Kii Neal, Ron, Marc Anthony, and a team of overseas designers and vendors began contributing to the creation of the brand’s distinctive products. This fresh creative input helped elevate the designs while staying true to the brand’s bold, fashion-forward aesthetic. Tony’s leadership and vision were instrumental in guiding the company’s development, ensuring that each product reflected Tote & Carry’s unique blend of luxury, functionality, and cultural influence, expanding its presence in the luxury travel space.
Tote & Carry CEO Tony Rey attends Los Angeles Fashion Week Show
Crafting a Legacy: The Tote & Carry Mission
From the start, Tote & Carry has been about more than just making beautiful luggage. Tony Rey founded the brand with the idea that luxury could be bold, functional, and accessible. Tote & Carry pieces are known for their vibrant colors, distinctive snakeskin patterns, and eco-friendly materials. This is luggage that makes a statement, whether you’re jet-setting across the globe or exploring the city streets.
But Tote & Carry is also a brand with a purpose. Tony’s personal mission goes beyond creating luxury products—he’s dedicated to empowering the next generation of entrepreneurs. Having navigated the challenges of growing a business, from production planning to cash flow management, Tony is passionate about sharing his knowledge with others. His advice is simple yet powerful: “Learn to sell the product before you make it.” By inspiring future innovators, Tony is helping to build a community of dreamers and risk-takers who are ready to turn their ideas into reality.
Vision for the Future
Tony Rey’s vision for Tote & Carry extends far beyond the present. He’s not just building a brand—he’s building a legacy. With a focus on collaboration with young designers, artists, and marketers, Tony is committed to ensuring that Tote & Carry remains a symbol of creativity and luxury in the travel space. As he often says, "Helping others win is seeing myself win." This philosophy is embedded in everything the brand does, from crafting iconic bags to supporting aspiring entrepreneurs.
As CEO, Tony Rey is leading Tote & Carry to new heights, ensuring that every product is a reflection of the brand’s commitment to high-quality craftsmanship, innovation, and cultural influence. Tote & Carry is not just luggage; it’s a movement. A movement that challenges the traditional notions of luxury, blending fashion with functionality, and always staying true to its roots of bold design and practicality.
Tote & Carry CEO Tony Rey with New Collection
Join the Movement
Tote & Carry isn’t just for travelers—it’s for those who dare to stand out, for those who believe in making a statement every time they step out the door. As we continue to grow and expand, we invite you to be part of our journey. Together, let’s redefine what it means to travel in style.
Discover more about Tote & Carry’s latest collections and initiatives by visiting www.totencarry.com and follow us on social media @TotenCarry and @dufflebagtone